Tired of Junk Mail?

Lori Warhop

If you’ve ever shopped by mail, online, by phone or by home shopping TV, chances are, you’re buying from members of the Data & Marketing Association.

These prospect lists are created from information about your past purchases and interests. This information can also come from public records, phone directories, club memberships, moving to a new home and other sources.

To start managing your mail, one of the first things you’ll need to figure out is whether companies consider you a prospect or a customer. What’s the difference? Glad you asked.

If you receive mail from companies you’ve never bought from, you’re a prospect—and your name is on a list they’re using to try to find new customers.

However, if you have purchased from a company in the past, you are considered a customer.

Why is this important? Well, if you request to stop receiving mail for an entire category (for example, you don’t want to receive catalogs anymore), companies are required to remove you from their prospect list. But if you are a customer of a particular catalog, that company needs to keep you on their list for invoicing—and in case you ever return an item.

So, you will continue receiving mail from them until you contact each company individually to be removed.

There are two ways to handle reducing the amount of mail you receive.

DMA Choice will connect you to these companies’ websites or customer service departments—making the process of managing your mail as quick and hassle-free as possible.

You also have the option of selecting to remove yourself from all unsolicited promotional mail that cover all categories for catalogs, magazines and others offers.

Sign up is free and the service fee is $2 for a 10 year period.  You can sign up as a new user, top right corner,  here

CatalogChoice is focused on reducing the amount of junk mail in the name of protecting natural resources and simplifying life. This service is free.  Depending on the company, they can submit the request directly for you or provide you with the customer service number to call.

CatalogChoice requires you to provide information from the back of your catalog to ensure proper submission and removal from the mailing list is effective.  You can sign up here 

I started to see a reduction in the volume of mail I received after 40 days.  It was a simple process that made a noticeable difference in my mailbox.



What should we do?


If you don’t have a personal umbrella policy, run, don’t walk to get one.


“…I hate to say this, but it looks like you’re running from the law.”
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